ABINGDON, Md. (12/11/18) - This past summer, The American Veterinary Distributors Association (AVDA) members and key animal health industry stakeholders gathered together to discuss the future direction of AVDA and how it can evolve and stay relevant to its members. Participants, including the AVDA board, agreed that it was important for the new organization to defend the veterinary channel and should maintain a focus on the veterinarian as it designed its future path for the organization. The participants concluded that in order to maintain a healthy, robust veterinary channel, AVDA should become THE place where manufacturers, distributors and suppliers who support the veterinarian and animal care can explore what they can do collectively to serve this channel.
A new mission for the association was defined: As the hub for relevant information leading to innovation in the supply chain, UVSA will enhance animal care by supporting those who serve the veterinary channel. In light of this shift in focus from a distributor-based organization to one that more fully represents those who serve the veterinary supply channel, all agreed that a new name was needed to more appropriately reflect the new direction of the association. After much discussion, United Veterinary Services Association (UVSA) was chosen. AVDA’s Active distributor members have approved the name change and the association will begin filing the appropriate legal documents to change the name of the association along with its bylaws and governance structure to reflect this new direction and name.
As a part of AVDA’s strategic planning process, the AVDA board focused a significant amount of time in the last year around our information goal. This goal was for manufacturers and distributors, through better understanding of the distributor value proposition, to enjoy a competitive advantage in the marketplace resulting in the ultimate customer experience. Our major objective under this goal was to increase manufacturers’ understanding of distributor value proposition.
Our primary strategy to help us achieve this goal was to clearly define and communicate the distributor value proposition through a whitepaper called “The Power of D” to help explain to our manufacturer partners how important distribution is to our veterinary practice customers. To support this effort, we surveyed veterinary practices last fall about the value that distribution brings to their practices.
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Read more about the Human Animal Bond Research Initiative (HABRI)’s recent efforts and findings. Click here for more.
Human Animal Bond Research Initiative Releases New Economic Study — The Human Animal Bond Research Initiative (HABRI) Foundation today announced the findings of a new economic study on the healthcare cost savings associated with pet ownership. The economic analysis, conducted by two researchers from George Mason University, calculated an $11.7 billion savings in U.S. healthcare costs as a result of pet ownership.
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Click here for the Healthcare Cost Savings Report
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