Managing in an Uncertain Economy
There is no crystal ball, but forecasting is the next best thing you can do to predict your business’s economic future.
UVSA is offering a monthly interview-style presentation series to help your company plan during these unpredictable times. An ITR economist and forecasting expert will provide data and analysis on what to expect in 2021 and beyond. During this series, the featured economist will cover industry trends, business to business activity, trade, inflation, interest rates and more. Using leading indicators, attendees will learn how to identify where they are in the business cycle and which inputs should guide their strategy to make the right decisions at the right time.
This series will be offered through Zoom and presented in an interview format. ITR will use the first 10-20 minutes to provide participants an economic update and share trends they are noticing. The last 10-15 minutes will be responding to questions participating associations submit via a survey monkey link. Questions will be submitted at least 5 business days before the presentation so they can be advanced to ITR and Ian for preparation. All sessions will start promptly at 3:00 p.m. ET and will end by 3:35 p.m.
Upcoming Webinar Dates: September 23, October 19 and November 16.
Access to this complimentary series is limited to members only, so you must be logged into your UVSA account to register. Space is limited.
September and November Webinars:
Lauren Saidel-Baker, CFA, ITR Economics
Lauren provides consulting services for small businesses, trade associations, and Fortune 500 companies across a spectrum of industries. Since joining ITR Economics, Lauren has brought enthusiasm and in-depth insight into various industry trends. She always exceeds her audiences’ expectations, and her experience in the financial industry supports her extensive knowledge of the applicability of ITR Economics. Lauren is a graduate of Wellesley College, double majoring in economics and religion. She has been featured on the Financial Sense Podcast, in Floor Covering Weekly magazine, and in the PHCP Pros online publication.
Catherine Putney, Economist, ITR Economics
Catherine Putney provides economic consulting services for small businesses, trade associations, and Fortune 500 companies across a spectrum of industries. With her economic insight and forecasting experience, she plays a key role in maintaining ITR Economics’ 94.7% accuracy rating. She specializes in business cycle trend analysis and in applying the resulting insights at the company level.
Catherine earned a master’s degree in economics from the University of New Hampshire. She has been featured on The Wealth Formula Podcast, in Foodservice Equipment Industry’s State of the Industry
report, and in local New Hampshire publications.
Ian Heller, Founder & Senior Partner, Distribution Strategy Group
Ian is the Co-Founder and Chief Strategy Officer for Distribution Strategy Group, a research, consulting, analytics and thought leadership firm that provides marketing and strategic planning expertise to the distribution industry. Ian started his career as a truck unloader at a Grainger branch and left fifteen years later as the VP Marketing. Since then, Ian has served in similar roles at GE Capital, HD Supply, Corporate Express and Newark Electronics. Ian holds an MBA from the Kellogg School of Management at Northwestern University and is a popular writer, speaker and consultant in the distribution industry.